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The Greystar Story

In 1993, when Founder, Chairman, and CEO Bob Faith set out to build Greystar, he envisioned the need for a rental housing industry leader — a blue-chip company that operated with the highest integrity and character in delivering world-class services to residents, property owners, and investors.  

With a winning strategy and a focus on people, Greystar continues to meet that need, guided by the Mission of enriching the lives we touch by doing things the right way. 

Over the years, Greystar has learned what’s important to people when it comes to a place to call home. That’s why we continually strive to provide beautiful living environments and innovative services that enhance the living experience. We take pride in knowing that our homes are inviting places for residents to celebrate life’s important moments.

What Sets Us Apart

At Greystar, we care about our residents, clients, and partners – and it shows. 
  
Our focus on people, genuine relationships, and shared values has created a unique and defining company culture.  

Our team members are key to that culture, so we also strive to hire the best people in the business. “Our Core Values and our people are at the heart of everything we do,” says Bob. “Though times and technology may change, it’s our people who have made Greystar the global leader in rental housing.”

Diversity, Equality & Inclusion

At Greystar, we're committed to doing the right thing. Our Core Values foster an environment of diversity, equality, inclusion, and belonging, and create the framework that guides everything we do. Our company-wide Diversity, Equality & Inclusion effort isn't something that’s led by a person or division – it is an effort that is driven by the entire business and guided by our team members.

Pillars of Excellence

People

We will have the highest quality people and stay true to our core values.

Customer Satisfaction

We will strive for truly loyal residents, customers, and team members.

Operational Excellence

We will be known for excellence in creating value at the individual property level and will have a performance metric system to keep ourselves accountable.

Profitability

We will be profitable while continually investing in our people and systems.

Growth

We will strive to consistently grow our company organically, as well as through selective business combinations that are strategic and culturally compatible. It is our goal to have a presence in all major markets.

Community

We will be committed to community and industry service.

Core Values

Integrity

We stay true to the highest ethical standards and principles, and are honest, trustworthy, humble, and respectful in all of our words and actions.

Equality

We celebrate individual differences, encourage diversity of thought, provide equality of opportunity, and cultivate an environment where all individuals are seen, treated, and valued equally.

Professionalism

We proudly present a positive, dignified, and businesslike image at all times through our appearances, behavior, and interactions with others.

Accountability

We take responsibility and accept ownership for our words, actions, tasks, and results, and respectfully hold others to the same standard.

Service

We make service our top priority by giving our time, knowledge, and experience to serve the needs of our customers, community, and team members.

Teamwork

We work together to accomplish goals, solve problems, and enrich our work environment.

Global Reach

Greystar is a leading, fully integrated real estate company offering expertise in investment management, development, and management of rental housing properties globally. The company's business model is unique in its ability to own, operate, and develop multifamily, student, and senior housing across the globe. Building a global platform with a local presence, Greystar continues to expand its geographic reach around the world, bringing a globally interconnected professional rental housing platform and industry funded with institutional capital to countries where the sector does not yet exist.
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Business Services

Property Management
With nearly 794,000 multifamily units and student beds under management globally, Greystar provides a wealth of experience in managing all product types and servicing a diverse investor group.
Investment Management

With vast experience and a global investment strategy, our team possesses a combination of local market expertise and the ability to leverage relationships into investment opportunities, resulting in assets under management of more than $62 billion1.

Development and Construction
With a global development strategy and track record of more than $26 billion in global development assets, the vertically integrated Greystar operating platform provides professional guidance from concept to completion.

History of Greystar

1993
Greystar was founded by Robert Faith
2002
50,000 units under management
2008
  • 100,000 units under management
  • Greystar acquires JPI Management Services
2011
Greystar ranks No.1 on NMHC Top 50 Managers list for the first time
2012
Greystar ranks No.1 on NMHC Top Developers list for the first time
2013
  • 200,000 units under management
  • Greystar expands into Mexico and the United Kingdom
2014
  • Greystar acquires Riverstone Residential Group (176,319 units)
  • Greystar launches Overture, an Active Adult community brand
2015
  • Greystar expands into the Netherlands
  • Greystar ranks 18th on PERE’s largest 50 private real estate firms in the world
  • Greystar assumes property management of Carmel Partners’ nearly 10,000- unit portfolio
2016
Greystar successfully monetizes Greystar Equity Partners VII, L.P., the firm’s $600M discretionary commingled fund, through a $2B sale to Blackstone
2017
  • Greystar marked $21B assets under management (investment portfolio assets) across multiple strategies and geographies
  • Greystar raises $1.25B for Greystar Equity Partners IX, LP, the firm’s largest discretionary fund to date
  • Greystar acquires the $4.4B Monogram Residential Trust, the largest 2017 multifamily portfolio acquisition. The firm launched its flagship open-ended investment strategy and seeded it with the Monogram REIT’s 48 assets and 12,500 units
  • Greystar wins “Capital Raise of the Year North America” in 2017 PERE Global Awards
  • Greystar named No. 1 Developer and No. 3 General Contractor for US Multifamily Housing by NMHC
  • Greystar named No.1 Manager of US rental apartments and No.3 Owner of UK Student Housing by NMHC and Savills Research
2018
  • Greystar expands into China, Australia, Chile, Spain, France and Germany
  • Greystar marked including $32B of assets under management across multiple strategies and geographies
  • Greystar completes largest transaction in company history with the historic EdR Trust Student Housing Acquisition for $4.6B
  • Greystar raises a record $5B in capital globally for the year, highlighted by the $1.34B first close of GEP X making it the largest US multifamily value-add fund in history
  • Greystar recapitalized Chapter London Portfolio with the £1.5B joint venture with institutional investors. The recapitalization represented the first realized investment for Greystar outside of the US
  • Greystar launched its first debt platform with $500M in funding to pursue a strategy focused on acquiring subordinated and securitized debt issued by US Government sponsored entities
2019
Greystar wins “Global Residential Investor of the Year,” “Global Alternatives Investor of the Year,” “Deal of the Year, North America,” and “Industry Figure of the Year, North America” in 2018 PERE Global Awards
2020
  • Greystar acquires MB275 in The Hague developed by UrbanTTP
  • Greystar Announces First Ground-Up Development Project in Boston
  • Greystar announces acquisitions of two properties in the Inner Melbourne market of South Yarra, Australia
  • Greystar Wins 2019 PERE Global Awards in Three Categories
    “Global Residential Investor of the Year” and “Residential Investor of the Year, North America” and “Firm of the Year, Spain” 
  • Greystar Acquires Property Management Business of Alliance Residential
  • Ivanhoé Cambridge, Bouwinvest and Greystar Launch Paris Student and Young Professionals Accommodation Venture with €1 Billion Investment Capacity
  • Greystar Development Receives Coveted PCBC Gold Nugget Award for Neptune Marina – Best Multifamily Housing Community with 30 to 60 DU/ACRE
  • Bob Faith Recognized on Commercial Observer's Power 100 2020 List
  • Greystar Closes $600 Million Greystar Credit Partners II
  • Greystar Makes Strategic Investment in Thackeray Partners
The Greystar Executive Committee

From diverse backgrounds and with deep experience, the Greystar Executive Committee shapes the direction of our industry-leading vertically integrated platform.

Specialists Across Rental Housing Sectors

Multifamily

Greystar is the leader in offering residential properties defined by beautiful design, thoughtfully constructed spaces and leading amenities. Our purpose-built rental housing is centered around a premier resident experience.

Multifamily

Greystar is the leader in offering residential properties defined by beautiful design, thoughtfully constructed spaces and leading amenities. Our purpose-built rental housing is centered around a premier resident experience.

Active Adult

Residential communities for people 55 and above that are designed to facilitate an active lifestyle with regular social interaction to deliver an enhanced living experience for active adults.
View Active Adult

Active Adult

Residential communities for people 55 and above that are designed to facilitate an active lifestyle with regular social interaction to deliver an enhanced living experience for active adults.
View Active Adult

Student

Housing at leading colleges and universities developed both on- and off-campus that delivers amenities and accommodations students seek out today.
View Student Housing

Student

Housing at leading colleges and universities developed both on- and off-campus that delivers amenities and accommodations students seek out today.
View Student Housing

Logistics

From e-commerce fulfillment centers to regional distribution warehouses, industrial and logistics centers follow population centers and their needs.
View Logistics

Logistics

From e-commerce fulfillment centers to regional distribution warehouses, industrial and logistics centers follow population centers and their needs.
View Logistics

Single Family Rental

Professionally managed purpose-built rental homes that give additional options to renters who are seeking more space in community-oriented areas with shared amenities.

Single Family Rental

Professionally managed purpose-built rental homes that give additional options to renters who are seeking more space in community-oriented areas with shared amenities.

Life Science

Purpose-built labs and office spaces designed for medical research and technology innovation in leading research clusters across the United States.

Life Science

Purpose-built labs and office spaces designed for medical research and technology innovation in leading research clusters across the United States.

REPRESENTATIVE ASSETS

Chapter Living

UK Portfolio Student Housing Acquisition & Development
An exclusive student living experience for London’s growing student population and attracts international students and top tier universities in a market lacking supply for purpose-built student accommodation.

Chapter Living

UK Portfolio Student Housing Acquisition & Development
An exclusive student living experience for London’s growing student population and attracts international students and top tier universities in a market lacking supply for purpose-built student accommodation.

DC Tower III

Austria Portfolio Acquisition
A joint venture 37-story residential tower development on the Danube waterfront in Vienna, DC Tower III targets students, corporates, and young professionals.

DC Tower III

Austria Portfolio Acquisition
A joint venture 37-story residential tower development on the Danube waterfront in Vienna, DC Tower III targets students, corporates, and young professionals.

Stratto Americas

Guadalajara, Mexico Multifamily Development
A premium 33-story mixed-use development with 233 residential units in the heart of Guadalajara’s financial and corporate district.

Stratto Americas

Guadalajara, Mexico Multifamily Development
A premium 33-story mixed-use development with 233 residential units in the heart of Guadalajara’s financial and corporate district.
Code of Conduct

As Greystar has grown over the years to become the global leader in rental housing, it's important that we continue to set the bar higher and be a role model in our industry. To help you better understand how we operate as a company, we developed a global Code of Conduct which covers topics such as our workplace, business ethics, and global citizenship.

At the end of the day, our Greystar Code of Conduct is simply about living our Core Values - being honest, obeying the law, and acting in a professional, courteous, and collegial manner with coworkers, vendors, clients, and residents. Because doing things the right way has been part of our company's DNA since 1993.

1 Information is as of end of Q3 22. Assets under management includes the investment advisors’ regulatory assets under management, real estate investments organized by affiliates of Greystar Real Estate Partners (“GREP”), and real estate projects where affiliates of GREP are the primary developer, manager or operator. Assets under management are calculated at gross asset value and include estimate total project costs for real estate investments and projects that have not been completed. The investment advisors’ regulatory assets under management were $20.5 billion as of December 31, 2021.